Communication scholars and researchers have been implored to increase their visibility on world stage and attract potential collaborators among others by taking advantage of the huge potential of academic, professional and social platforms that are available and open to scholars who want to make their work visible and impactful.
Dr. Katy Pearce of Washington University gave the advice while presenting the lead paper entitled, “scholarship Visibility’ at the just concluded 3rd Quarterly Seminar Series of the ICA, Nigeria Chapter.
It is through such media, the renowned scholar contended, that one can possibly impact one’s audiences around the world and also build one’s reputation and social capital.
Failure to exploit these resources to project one’s ideas, Dr. Pearce further argued, will not only result in poor visibility but will also help others control the narrative about one.
Though stressful and time consuming, there are resources and avenues through which scholars can establish their brand while maintaining a healthy balance for their commitment and mental health, she also noted.
Mr. Tonsin Aribisala of Ajekunle Ajasin University in his presentation, “the influence of podcasting,” made a comparative review of podcasting and traditional media.
According to him, podcasting possesses a depth and flexibility that can allow scholars disseminate their research findings and recommendations to a dedicated audience.
He concluded that more researchers need to utilize the unique affordances of podcasting to share their research for social impact.
Corroborating the positions of his co-presenters, Mr. Odoh Okenyodo of Nassarawa State University pinpointed the peculiarities of the Nigerian society and challenges that militate against the efforts of Nigerian researchers, hence the need to seek other avenues that can enhance their abilities and achievements.
Other speakers at the virtual event with the theme, “Condensing Communication Research for Emerging Media Content” were ICA Nigeria Chapter members, distinguished scholars and media practitioners.
Participants at the 3rd Quarterly Seminar Series of the ICA Nigeria Chapter were drawn from universities and practitioners within and outside Nigeria. Also in attendance was the immediate past ICA President, Prof. Noshir Contractor.
The virtual event was moderated by Ekaete George, ICA Nigeria Chapter Chair (University of Port Harcourt) and Obed Hailsham (Elan Hub Media).
The highlight of the event was very enriching audience interaction with presenters, and responses from participants during the presentations.
ICA 4th Quarterly Seminar will hold on December 14, 2023 in Lagos, Nigeria.